Get ready to upgrade to the new iPhone 16 and new Apple
Starting tomorrow, Friday, September 13, at 2 p.m., customers can pre-order the powerful new iPhone 16 and iPhone 16 Pro models on apple.com and in the redesigned Apple Store app. When purchasing directly from Apple, customers will be able to tap into the expertise of Apple Specialists to learn more about Apple Intelligence1 — the personal intelligence built for iPhone, iPad, and Mac—and get help choosing from a variety of financing options and carrier offers that will make the renewal experience seamless. Apple also offers convenient delivery and pickup options at Apple Stores.
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The iPhone retains its value better than any other smartphone, making it even more valuable when customers trade in their old device.
Apple Specialists can help customers choose the model that’s right for them, set it up, and activate their new iPhone with select carriers in the U.S., including AT&T, T-Mobile, and Verizon, and for the first time, Boost Mobile – all right from Apple.
Get ready to renew your device
Until tonight at 9pm PT, customers can prepare their iPhone 16 pre-order by choosing their preferred model and payment method (including pre-approval for financing), and save the items to their cart. They will then be able to check out with one click when pre-order opens tomorrow.
Apple Watch Series 10, Apple Watch Ultra 2 in Black Titanium, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max in Midnight, Starlight, Blue, Orange, and Purple are available for pre-order starting today on the Apple Online Store and in the Apple Store app. As with the iPhone 16 lineup, these new products will be available in stores starting Friday, September 20.
The most innovative range to date
The iPhone 16 lineup is designed for Apple Intelligence , with the new Camera Control that makes it even easier to capture memories. iPhone 16 and iPhone 16 Plus feature the advanced 48MP Fusion camera and the Action button for quick access to helpful features, while iPhone 16 Pro and iPhone 16 Pro Max introduce larger displays, powerful pro photos and videos, and significantly improved battery life.
The iPhone 16 Pro Max and iPhone 16 Pro in Titanium Sand.
The iPhone 16 Plus and iPhone 16 overseas.
A demonstration of Camera Control on the iPhone 16 when taking a photo.
The iPhone 16 Pro Max and iPhone 16 Pro in Titanium Sand.
Powered by the A18 Pro chip and designed for Apple Intelligence, iPhone 16 Pro and iPhone 16 Pro Max introduce larger displays, Camera Control, innovative photo and video features, and significantly improved battery life.
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Apple Watch Series 10 features the largest, most advanced display and thinnest Apple Watch design ever. The world’s most popular watch offers new capabilities like sleep apnea notifications , faster charging, and a depth gauge and water temperature sensor. Apple Watch Ultra 2 is now available in a stunning black titanium finish, and features the most accurate GPS ever in a sports watch , the brightest display ever on an Apple device, and up to 36 hours of battery life in typical use and up to 72 hours in power saver mode. Apple Watch Series 10 and Apple Watch Ultra 2 feature valuable new health and fitness insights and the intelligence of watchOS 11.
Apple Watch Series 10 in the new polished aluminum finish, Jet Black.
The new Apple Watch Ultra 2 in black titanium with the new titanium Milanese Loop.
Apple Watch Series 10 in the new polished aluminum finish, Jet Black.
Apple Watch Series 10 is thinner, lighter, and more comfortable than ever. It features the largest, most advanced display ever on an Apple Watch, plus a depth gauge and water temperature sensor.
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The new AirPods 4 are the most advanced and comfortable earbuds Apple has ever made with an open-ear design. They now come in two distinct models: AirPods 4 and AirPods 4 with Active Noise Cancellation. Plus, AirPods Max now come in five beautiful new colors and are more convenient to charge with their USB-C port. This fall, AirPods Pro 2 will introduce the first-ever integrated hearing health experience.
AirPods 4 in their case.
AirPods 4 with Active Noise Cancellation suspended above their case.
AirPods Max in starlight.
AirPods Pro 2 suspended above their case.
AirPods 4 in their case.
AirPods 4 feature a significant improvement in sound quality thanks to a new acoustic architecture, a low-distortion transducer, and a high dynamic range amplifier.
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The benefits of buying directly from Apple
When purchasing directly from Apple, customers can get personalized advice from Apple Specialists on their purchase or setup of their new device, either in-store or online. Those interested in the new AirPods range can have a mix of emoji, text and numbers engraved on their new device for free, and those interested in Apple Watch can express their style by choosing from a wide selection of case materials and finishes, and band styles and colors.
