When to buy an iPhone? Our advice for choosing the best time
The question of timing for buying an iPhone is essential. Are you looking to buy an iPhone 15 or another version of the range? The Buying Guides team advises against it at this time of year: we explain why it is not the right time.
The iPhone 15 Pro Max for illustration
The iPhone 15 Pro Max for illustration // Source: Frandroid – Chloé Pertuis
In the life cycle of a smartphone, there are always good times and bad times to buy. Not sure if it’s the right time to choose a new iPhone? The good thing about Apple is that everything has been set like clockwork for many years. With just a few weeks to go before the September Keynote, and therefore the release of the new iPhones, it’s no longer the right time to buy an iPhone 15 or any of the variations. So if you prefer to wait to treat yourself to the new model, we refer you to our article to find out everything about the iPhone 16 .
Why it’s no longer a good time to buy an iPhone 15: a question of price
As always during the presentation conference of the new iPhones, Apple takes the opportunity to update its catalog by removing some models from sale, and lowering the price of others. If you want to get a good deal, we therefore advise you not to undertake a purchase during the months of July, August and early September.
After the release of a new generation, the previous model may benefit from a new discount… Or it may be planned to disappear from the catalog altogether, in which case, it is possible that it will benefit from a generous clearance sale.
iPhone 15 price changes on Amazon for 299 days
So, after the release of the iPhone 16, some models in the iPhone 15 range will probably be doomed to disappear from the catalog. History proves it: last year, it was indeed the iPhone 14 Pro and 14 Pro Max that were ousted in favor of the new generation. The same goes for old models still present in the catalog. For example, there is a good chance that the iPhone 13 will live its last hours as new.
https://www.frandroid.com/rumeurs/1996278_iphone-16-ia-design-date-de-sortie-tout-ce-quon-sait-des-prochains-smartphones-dapple
When is the right time to buy an iPhone? A question of patience
In addition to the price changes, there are advantageous periods to take advantage of a cheaper iPhone. The first favorable period to buy an Apple smartphone is during Black Friday, until the beginning of December. Then, it is during the month of February of the following year that the iPhone reaches its most interesting price at web merchants. Indeed, on Amazon or even Fnac, smartphones benefit from great promotions.
In short, it is more reasonable to wait five months after the iPhone’s release to see it reach a price that we would consider more suitable. For example, for the iPhone 15 or even the iPhone 14 , the price drop shown begins to stabilize during the month of February. If you want to acquire a refurbished iPhone , these timing considerations are not to be taken into account.
When should you sell your iPhone?
As for the loss of value of an iPhone, Apple devices lose their value much less quickly than Android smartphones. On the second-hand market, the theory is not exactly the same as when buying. In this case, if you want to have an optimal sales value, it is advisable to do it in the weeks before the September Keynote. But, if you pay attention, you will have understood that buyers are potentially more reluctant to buy at this time. How to resell a tech product? It is always possible to trust specialized sites.
In our opinion, the best time to sell a used iPhone is before the holiday season. Indeed, demand is very high during this period and second-hand is a good alternative in terms of price.
